Airport Social Media Strategies
Social Media is not about Friends & Friends anymore, it is also relates about Companies & Customers.
“Social Media is a new marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible. This information and knowledge must be paid for with output of respect, trustworthiness, and honesty. Social Media is not a fad, but I also think it’s just the beginning of the marketing revolution – not the end.” Marjorie Clayman from Clayman Advertising Inc.
A new way of marketing, a new way of business, a new generation. That’s how important the social media are.
Choice of Social Media
Choosing an appropriate social media is important. Based on the type of business you are doing, where the customers sticks.
However, too many people focus on Facebook and Twitter, as their typical options of social media tools to help their organisations. If you are a beginner to implement social media strategy, you will definitely start with Facebook. As it is the biggest Social Media sites around the world. However, from the research of Shop.org, comScore and Partnering Group. Other than Facebook,
- 70% of consumers visits the firm’s website through a retail blog
- 68% of consumers use Youtube for browsing products
Strategies for Brisbane Airport
1. Identify three types of people on social media network, connectors, mavens and salesman.
Start with Connectors,they connect and brings all the connection of people from anywhere together to gather the audiences.
After that, Mavens will naturally sharing positive information about the Brisbane Airport that will build up the reputation of Brisbane Airport.
Salesman, they are responsible to convince the customers. For Brisbane Airport, they might be travel agents.
2. Increase virality
Creating remarkable content is a way to increase virality. Berger and Milkman’s mentioned there are three important elements to make a remarkable content, which are positive information, emotion, and surprising information. For an example, Brisbane Airport might create a flashmob at the airport, which will definitely increase the virality of the social media.